Book Library

Author: Fritz Plasser
Publisher: Greenwood Publishing Group
ISBN: 9780275974640
Size: 40.57 MB
Format: PDF, Mobi
Category : Political Science
Languages : en
Pages : 400
View: 1640

Book Description: Plasser provides a comparative contextual analysis of recent changes of campaign practices from a worldwide perspective. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

Author: Steven A. Seidman
Publisher: Peter Lang
ISBN: 9780820486161
Size: 33.47 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 327
View: 2213

Book Description: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Size: 70.17 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 656
View: 2974

Book Description: The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 14.40 MB
Format: PDF, Mobi
Category : Political Science
Languages : en
Pages : 320
View: 756

Book Description: There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Author: Michaela Maier
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409411338
Size: 26.67 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 268
View: 1485

Book Description: Written by a leading team of internationally-distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections currently available.

Author: David Rothkopf
Publisher: Farrar, Straus and Giroux
ISBN: 9781429943994
Size: 30.90 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 400
View: 184

Book Description: Each of them is one in a million. They number six thousand on a planet of six billion. They run our governments, our largest corporations, the powerhouses of international finance, the media, world religions, and, from the shadows, the world's most dangerous criminal and terrorist organizations. They are the global superclass, and they are shaping the history of our time. Today's superclass has achieved unprecedented levels of wealth and power. They have globalized more rapidly than any other group. But do they have more in common with one another than with their own countrymen, as nationalist critics have argued? They control globalization more than anyone else. But has their influence fed the growing economic and social inequity that divides the world? What happens behind closeddoor meetings in Davos or aboard corporate jets at 41,000 feet? Conspiracy or collaboration? Deal-making or idle self-indulgence? What does the rise of Asia and Latin America mean for the conventional wisdom that shapes our destinies? Who sets the rules for a group that operates beyond national laws? Drawn from scores of exclusive interviews and extensive original reporting, Superclass answers all of these questions and more. It draws back the curtain on a privileged society that most of us know little about, even though it profoundly affects our everyday lives. It is the first in-depth examination of the connections between the global communities of leaders who are at the helm of every major enterprise on the planet and control its greatest wealth. And it is an unprecedented examination of the trends within the superclass, which are likely to alter our politics, our institutions, and the shape of the world in which we live.

Author: Solo, Ashu M. G.
Publisher: IGI Global
ISBN: 1466660635
Size: 80.93 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 359
View: 6496

Book Description: Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

Author: Paul S. Herrnson
Publisher: CQ Press
ISBN:
Size: 78.57 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 457
View: 6033

Book Description: Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America, including: The evolution of political campaigns; The political and regulatory environment of campaigning, including suffrage and ballot access; The importance of the voters and what influences the vote; The key players in the campaign organization, including the candidate and various managers; Other players who interact with the campaign, including the media and political parties; Key strategies and tactics, such as polling and campaign financing; Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; Campaign and election reform. The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.

Author:
Publisher:
ISBN:
Size: 79.69 MB
Format: PDF, ePub, Docs
Category : Political science
Languages : ru
Pages :
View: 3978

Book Description:

Author: Darren Lilleker
Publisher: Routledge
ISBN: 1136815309
Size: 80.17 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 216
View: 3121

Book Description: The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.