Book Library

Read or Download Book Online

Download: [PDF] marketing in the digital age

Principles Of Marketing For A Digital Age

Principles of Marketing for a Digital Age PDF

Get Book

Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1526485370
Size: 15.25 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : un
Pages : 496
View: 1919

Book Description: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story.


Marketing In The Digital Age

Marketing in the Digital Age PDF

Get Book

Author: Eric D Schulz
Publisher:
ISBN: 9781078159999
Size: 68.85 MB
Format: PDF, Mobi
Category :
Languages : un
Pages : 374
View: 6341

Book Description: Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.


Marketing In The Digital Age

Marketing in the Digital Age PDF

Get Book

Author: John O'Connor
Publisher: Financial Times/Prentice Hall
ISBN:
Size: 13.64 MB
Format: PDF
Category : Business & Economics
Languages : un
Pages : 216
View: 2181

Book Description: The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.


Relationship Marketing In The Digital Age

Relationship Marketing in the Digital Age PDF

Get Book

Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1351388231
Size: 56.90 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 244
View: 6354

Book Description: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.


Aesthetic Clinic Marketing In The Digital Age

Aesthetic Clinic Marketing in the Digital Age PDF

Get Book

Author: Wendy Lewis
Publisher: CRC Press
ISBN: 1351230662
Size: 75.76 MB
Format: PDF, ePub
Category : Medical
Languages : un
Pages : 125
View: 752

Book Description: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.


Membership Marketing In The Digital Age

Membership Marketing in the Digital Age PDF

Get Book

Author: Patricia Rich
Publisher: Rowman & Littlefield Publishers
ISBN: 9781442259812
Size: 63.66 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : un
Pages : 446
View: 3356

Book Description: Because of limited (or no) staff, membership management in libraries and museums is often undertaken by staff and volunteers with no experience in membership. This can mean that museum membership levels are stagnant or dropping or Friends of the Libraries groups have few members. In either case, the organization suffers because of less-than-optimal revenues. Membership marketing and management is an ever more demanding role within the institutions served meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager s reference book to what works and how on relevant topics such as: .Member acquisition .Membership planning and projections .Membership retention and renewals .Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over."


The New Marketing

The New Marketing PDF

Get Book

Author: Cheryl Burgess
Publisher: Sage Publications Limited
ISBN: 9781526490100
Size: 17.39 MB
Format: PDF, ePub, Mobi
Category :
Languages : un
Pages : 256
View: 4382

Book Description: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can't predict the future. But our goal is to help make MBA students and marketing practitioners future-ready and successful.


Kotler Marketing Strategy In The Digital Age

Kotler Marketing Strategy in the Digital Age PDF

Get Book

Author: Tiger Cao
Publisher: World Scientific Publishing Company
ISBN: 9789811218385
Size: 61.86 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : un
Pages : 370
View: 3537

Book Description: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time. In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.


The New Marketing

The New Marketing PDF

Get Book

Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973830X
Size: 46.23 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : un
Pages : 288
View: 5198

Book Description: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.


Membership Marketing In The Digital Age

Membership Marketing in the Digital Age PDF

Get Book

Author: Patricia Rich
Publisher: Rowman & Littlefield
ISBN: 1442259825
Size: 34.67 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 446
View: 3702

Book Description: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.


Marketing For Ceos Death Or Glory In The Digital Age

Marketing for CEOs Death or Glory in the Digital Age PDF

Get Book

Author: Ben Legg
Publisher: Lulu Press, Inc
ISBN: 1365696642
Size: 10.44 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages :
View: 5147

Book Description: Adparlor CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world.


Marketing Innovations In The Automotive Industry

Marketing Innovations in the Automotive Industry PDF

Get Book

Author: Elena Candelo
Publisher: Springer
ISBN: 303015999X
Size: 25.71 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 192
View: 3139

Book Description: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.