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Molecular Marketing

Molecular Marketing PDF

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Author: Iveta Merlinova
Publisher: CreateSpace
ISBN: 9781484023891
Size: 21.96 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 340
View: 2140

Book Description: Molecular Marketing is an innovative approach regarding the market-leadership creative modeling, based on the ten basic principles of thinking and execution: vision-driven and value-based, human-oriented, resilient, systemic, creative, sustainable, leading and aligned, collaborative, model-based, and measurable. Marketing Molecules are systems that define a higher level of competition and/or innovation than its elements do. The architecture of the book reflects three main areas of concern within today's marketing innovation: on the first level, the innovation of marketing elements/drivers structured in the Molecular Marketing Table of Elements; on the second level, innovation in marketing processes; and, on the highest level, innovation in marketing models. The book is written using, in parallel, verbal and visual language, and the whole content is structured through complementary twin pages, with the text and graphic parts side by side. The two languages are essential for the understanding and deployment of the Molecular Marketing business frameworks. This book is intended as an innovative methodological support for creative marketing professionals who seek new marketing drivers and reference models.


Dynamic Leadership Models For Global Business Enhancing Digitally Connected Environments

Dynamic Leadership Models for Global Business  Enhancing Digitally Connected Environments PDF

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Author: Smith, Peter A. C.
Publisher: IGI Global
ISBN: 1466628375
Size: 42.98 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 353
View: 6472

Book Description: As global business systems are becoming ever more complex and they continue to grow and expand, it is increasingly more difficult to stand out as an effective and efficient leader. Dynamic Leadership Models for Global Business: Enhancing Digitally Connected Environments describes various models on how to become an outstanding leader in today’s rapidly growing global business environments. This book seeks to provide positive instruction which illuminates a practical path to becoming a successful leader in such large and competitive markets. The approach is consistent with any existing leadership development program, or it may be undertaken as an individual initiative.


Plunkett S Advertising Branding Industry Almanac 2007

Plunkett s Advertising   Branding Industry Almanac 2007 PDF

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Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920814
Size: 10.39 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 544
View: 7325

Book Description: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.


Handbook Of Social Media Management

Handbook of Social Media Management PDF

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Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
ISBN: 3642288979
Size: 63.81 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 880
View: 3295

Book Description: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.


New Scientist

New Scientist PDF

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Author:
Publisher:
ISBN:
Size: 40.21 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 64
View: 3054

Book Description: New Scientist magazine was launched in 1956 "for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences". The brand's mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.


Amstat News

AMSTAT News PDF

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Author:
Publisher:
ISBN:
Size: 60.67 MB
Format: PDF, ePub, Docs
Category : Statistics
Languages : en
Pages :
View: 116

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Asm News

ASM News PDF

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Author:
Publisher:
ISBN:
Size: 61.65 MB
Format: PDF, ePub
Category : Microbiology
Languages : en
Pages :
View: 6488

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New Scientist

New Scientist PDF

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Author:
Publisher:
ISBN:
Size: 32.81 MB
Format: PDF, Kindle
Category : Science
Languages : en
Pages :
View: 306

Book Description: