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The Marketing Gurus

The Marketing Gurus PDF

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Author: Chris Murray
Publisher: Atlantic Books Ltd
ISBN: 1786490056
Size: 45.25 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 123
View: 2317

Book Description: This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.


Marketing Guru S Lies Exposed

Marketing Guru s Lies Exposed PDF

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Author: RD king
Publisher: 大賢者外語
ISBN:
Size: 40.15 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages :
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Book Description: This guide will change the way you look at marketing and traffic generation and provide some much needed truth to the chaos and information overload I bet you are going through on how to market and succeed online. Here is what you will discover in this guide: How you are being lied to by the majority of the gurus in most niches, especially the “free traffic and internet marketing niches” The top traffic bs scams you need to avoid or you will find it hard to make money How to break free from the lies and information overload Learn exactly how to make your business work online How to generate / find real traffic nodes that convert to sales If you focus on these things you can be earning money in literally in days.


Online Marketing For Non Gurus

Online Marketing for Non Gurus PDF

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Author: Ram Gupta
Publisher:
ISBN: 9781719476805
Size: 59.49 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 364
View: 1929

Book Description: When reading about digital marketing, you often bump into this word 'guru'. Digital guru, marketing guru, online marketing guru - these terms are bandied around quite commonly and are used to describe people who seem to know the ins and outs of digital marketing. Much like the Indian gurus (spiritual leaders), they hold the secrets that unlock online success, and they're willing to share them with you - for a price, of course. Enigmatic as these marketing gurus might sound, in my experience there's very little that is mysterious about digital marketing. I transitioned to online marketing about two decades ago, and I've come to realize that like everything else, it's about practice and application, and, above all, constant learning. But, I warn you - it's not as easy as it sounds. Digital marketing is a dynamic world and it has a habit of changing overnight. One new social media platform can reshape the marketing scene, one trend can 'break the Internet' as the saying goes, and one update can affect your website's ranking and push it to the back of beyond pages of search engine rankings. Learning is key. So is keeping yourself constantly updated about the developments happening within the industry. And that's why, in the spirit of sharing the knowledge I have gathered in these years, I've put together articles on digital marketing and compiled them into a book. These little tips and tricks explained in quick, short articles have worked wonders for my business and I am confident they'll be useful to you too. From blogging and social media marketing to Internet marketing and affiliate marketing, I've tried to cover a wide range of topics in this bookDon't get me wrong, I am not claiming to know it all, but I am saying that I have learned a lot. It's only through sheer hard work and perseverance that I have managed to overcome my initial hesitation towards technology and harness its potential for my benefit. I wish to extend the same advantage to you and hope that you'll find this book a valuable addition to your library. And your online marketing efforts. All the best!


Bss Faqs On Marketing

BSS  FAQs on Marketing PDF

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Author: Phillip Kotler
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408689
Size: 17.23 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 192
View: 3744

Book Description: FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.


Marketing 3 0

Marketing 3 0 PDF

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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9780470609798
Size: 25.33 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 208
View: 5989

Book Description: Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.


Online Marketing Heroes

Online Marketing Heroes PDF

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Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Size: 68.57 MB
Format: PDF
Category : Computers
Languages : en
Pages : 336
View: 7724

Book Description:


Gurus On Marketing

Gurus on Marketing PDF

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Author: Sultan Kermally
Publisher:
ISBN: 9781854182432
Size: 66.83 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 156
View: 5291

Book Description: Information is presented to educate aspiring corporate executives and provide fundamental lessons on executing a successful marketing campaign.


The Management Gurus

The Management Gurus PDF

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Author: Chris Lauer
Publisher: Atlantic Books Ltd
ISBN: 1848873735
Size: 41.61 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 300
View: 3890

Book Description: The gurus in this book are world-class leaders and managers: they take management's most important concepts and transform them into strategies, tips and techniques that can be utilized in the workplace. This book summarizes their key lessons. The Management Gurus brings you tried-and-tested advice. It will help you to: Hire your dream team and work with them effectively Create profitability Understand the evolution of your business Develop self-awareness to improve leadership Build world-class organizations on your own terms Be a success in the new, global economy This phenomenal collection of digested reads is a great head start in all aspects of management.


The Guru Guide To Marketing

The Guru Guide to Marketing PDF

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Author: Joseph H. Boyett
Publisher: John Wiley & Sons
ISBN: 0471434264
Size: 34.94 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 252
View: 7595

Book Description: Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.


Fresh Air

Fresh Air PDF

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Author: Mark Ramsey
Publisher:
ISBN: 9780595376582
Size: 46.13 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 100
View: 3988

Book Description: The radio industry is on a collision course with its future. What's the best way to market our stations-and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses. Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.


Confessions Of Shameless Self Promoters Great Marketing Gurus Share Their Innovative Proven And Low Cost Marketing Strategies To Maximize Your Success

Confessions of Shameless Self Promoters  Great Marketing Gurus Share Their Innovative  Proven  and Low Cost Marketing Strategies to Maximize Your Success  PDF

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Author: Debbie Allen
Publisher: McGraw-Hill
ISBN:
Size: 48.61 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 271
View: 1984

Book Description: To be a successful entrepreneur or small business owner, you must cointinuously promote your product, your service, and yourself. But do you know the most effective strategies for self promotion that will take your business to a higher level? In [this book] you'll discover the super-selling secrets of Mark Victor Hansen, Jim Cathcart, Dan Kennedy, and many other top entrepreneurs. Their advice includes a wealth of low-cost, step-by-step strategies you can use to-:create a powerful brand identitybuild a strong referral base of shameless fansshowcase your expertiseget tons of media attentionmarket yourself shamelessly onlinestand out from the crowd and expose your business to the world.