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Understanding Consumer Choice

Understanding Consumer Choice PDF

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Author: G. Foxall
Publisher: Springer
ISBN: 0230510027
Size: 19.35 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 262
View: 878


Book Description: Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.


Explaining Consumer Choice

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Author: G. Foxall
Publisher: Springer
ISBN: 0230599796
Size: 28.83 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 256
View: 515


Book Description: This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.


Interpreting Consumer Choice

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Author: Gordon Foxall
Publisher: Routledge
ISBN: 1135238081
Size: 34.64 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 200
View: 6509


Book Description: Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.


Consumer Behavior Analysis

Consumer Behavior Analysis PDF

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Author: Donald A. Hantula
Publisher: Routledge
ISBN: 1317850769
Size: 33.64 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 262
View: 1538


Book Description: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.


Addiction As Consumer Choice

Addiction as Consumer Choice PDF

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Author: Gordon Foxall
Publisher: Routledge
ISBN: 113447217X
Size: 33.83 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 222
View: 4873


Book Description: A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.


Perspectives On Consumer Choice

Perspectives on Consumer Choice PDF

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Author: Gordon R. Foxall
Publisher: Springer
ISBN: 1137501219
Size: 74.93 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 326
View: 5770


Book Description: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.


Emotions Advertising And Consumer Choice

Emotions  Advertising and Consumer Choice PDF

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Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
ISBN: 9788763001984
Size: 15.38 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 462
View: 7001


Book Description: "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.


Understanding Consumer Behaviour

Understanding Consumer Behaviour PDF

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Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN: 9780256170481
Size: 80.77 MB
Format: PDF, Docs
Category : Consumer behavior
Languages : en
Pages : 488
View: 2752


Book Description: Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.


Consumer Choice In Historical Archaeology

Consumer Choice in Historical Archaeology PDF

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Author: S.M. SpencerWood
Publisher: Springer Science & Business Media
ISBN: 9780306423185
Size: 54.62 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 418
View: 1130


Book Description: Historical archaeology has made great strides during the last two decades. Early archaeological reports were dominated by descriptions of features and artifacts, while research on artifacts was concentrated on studies of topology, technology, and chronology. Site reports from the 1960s and 1970s commonly expressed faith in the potential artifacts had for aiding in the identifying socioeconomic status differences and for understanding the relationships be tween the social classes in terms of their material culture. An emphasis was placed on the presence or absence of porcelain or teaware as an indication of social status. These were typical features in site reports written just a few years ago. During this same period, advances were being made in the study of food bone as archaeologists moved away from bone counts to minimal animal counts and then on to the costs of various cuts of meat. Within the last five years our ability to address questions of the rela tionship between material culture and socioeconomic status has greatly ex panded. The essays in this volume present efforts toward measuring expendi ture and consumption patterns represented by commonly recovered artifacts and food bone. These patterns of consumption are examined in conjunction with evidence from documentary sources that provide information on occupa tions, wealth levels, and ethnic affiliations of those that did the consuming. One of the refreshing aspects of these papers is that the authors are not afraid of documents, and their use of them is not limited to a role of confirmation.