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Understanding Media

Understanding Media PDF

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Author: Marshall McLuhan
Publisher: London : Routledge
ISBN: 9780415253970
Size: 54.71 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 392
View: 4997

Book Description: Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.


Understanding Media Cultures

Understanding Media Cultures PDF

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Author: Nick Stevenson
Publisher: SAGE
ISBN: 9780761973638
Size: 51.26 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 255
View: 3825

Book Description: The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.


Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE
ISBN: 9780761968757
Size: 18.60 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 184
View: 3090

Book Description: Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.


Understanding Media Economics

Understanding Media Economics PDF

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Author: Gillian Doyle
Publisher: SAGE Publications Limited
ISBN: 1446281477
Size: 21.27 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 232
View: 5388

Book Description: "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.


Understanding Media Policies

Understanding Media Policies PDF

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Author: E. Psychogiopoulou
Publisher: Springer
ISBN: 1137035285
Size: 72.92 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 284
View: 3449

Book Description: Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.


Understanding Media Semiotics

Understanding Media Semiotics PDF

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Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Size: 13.40 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 312
View: 3900

Book Description: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.


Understanding Media Users

Understanding Media Users PDF

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Author: Tony Wilson
Publisher: John Wiley & Sons
ISBN: 1444304968
Size: 25.96 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 232
View: 428

Book Description: Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age


Understanding Media Theory

Understanding Media Theory PDF

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Author: Arjen Mulder
Publisher: V2_ publishing
ISBN: 9056623885
Size: 57.18 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 217
View: 7077

Book Description: Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. The main thrust of this methodology is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. It examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Today, there is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vilem Flusser, Friedrich Kittler, and many others. In "Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.


Media Now Understanding Media Culture And Technology

Media Now  Understanding Media  Culture  and Technology PDF

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Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1305533852
Size: 46.41 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 640
View: 2713

Book Description: Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Moving Images Making Movies Understanding Media

Moving Images  Making Movies  Understanding Media PDF

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Author: Carl Casinghino
Publisher: Cengage Learning
ISBN: 1133007783
Size: 71.15 MB
Format: PDF
Category : Design
Languages : en
Pages : 352
View: 4526

Book Description: Moving Images is the first comprehensive media studies and motion picture production textbook of its kind. Offering a series of thematically-driven units that provide opportunities for collaborative learning, enhancement of creativity, and development of higher order thinking, this book is designed to get your students excited about making movies. Students will not only learn how to analyze and appreciate motion pictures, but they will also study the fundamental skills needed to create and produce their own movies. With an included interactive DVD students will also be able to view short films, as well as use a selection of film files to enhance their editing skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.