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Marketing Management

Authors : Peter R. Dickson
Publisher : Dryden Press
Published Date : 1997
ISBN-13 : 9780030177422
Page : 813 Pages
Language : en

Descriptions Marketing Management

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This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

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